Better Starts Now with CITIZEN || Sunday Swoon

I love the feeling of a fresh start that a new year brings.  Even several weeks in, I’ve found a renewed optimism and am listing to that creative pull that is always present.  It’s not just the cliché of a brand new year – I simply want to be the best version of myself that I can possibly be.

hudson river cruise

I suppose that we are all pressed for time in one way or another, and I recently joined CITIZEN Watch Company to focus on the fresh start that each new day brings.

Better Starts Now is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. – Wieden+Kennedy, Citizen

It seemed fitting to join in the conversation at CITIZEN’s flagship store in Times Square. Some find the hustle and bustle of the city overwhelming.  I find it incredibly inspiring and invigorating.

citizen watch store times squaretimes square nycstatue of liberty photo times square nyc

Past the bootleg characters and tourists hoping to see their photos appear on the big screens, I took in helpful tips on exercise, nutrition, style and beauty from CITIZEN’s panel of experts – in alignment with their better starts now theme.

I also had a look at the CITIZEN watch collection – all driven by eco-drive technology.  Modern, clean, beautiful and efficiently powered by light alone.


I was lucky enough to be gifted their Sunrise model and have since worked it into my regular rotation. Stunning, stylish with an elegant white Mother-of-Pearl dial and sapphire crystal, in a timeless two-tone stainless steel case and bracelet.  I appreciate the light feel and time saved in never having to change a battery.  Swoon-worthy indeed!

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