Our six-year-old daughter’s love for dress-up play and fairy tails transcends the exploding tulle, glitter and pink. She is a story-teller, a creator, an innovator, and sometimes, a pretend-princess – tempered with a whole lot of other magnificence.
That said, the dichotomization of most toy isles drives me absolutely batty.
Pink/blue. Passive/active. Us/them.
Debbie Sterling, an engineer, was troubled by the massive gender gap in science and technology and made it her mission to introduce young girls to engineering – a field in which a mere 14% are women. Along with her GoldieBlox co-founder Lindsay, the typical toy-isle trajectory is being revolutionized with their award-winning building toys that cultivate basic science, technology, engineering and math (STEM) skills.
GoldieBlox toys have been an amazing match for my smart second grader. LP devours the story books that accompany the building toys, in which the main character Goldie problem solves by building machines. LP has been working diligently to perfect the dunking mechanism to dunk her toy-dog named Nacho when she plays with GoldieBlox and the Dunk Tank. With talk of axles, targets and the movement of hinges, she marvels in her dunckarific success. And when she builds all sorts of transportation toys with her GoldieBlox and the Parade Float she works on spatial skills, engineering principles and confidence in her problem-solving.
With a mission to inspire the next generation of innovators, and help girls think beyond the pink toy isle – GoldieBlox is absolutely a brand that we stand behind.
Win it! We are excited to giveaway GoldieBlox and the Dunk Tank and GoldieBlox and the Parade Float to one lucky winner. To enter, simply visit GoldieBlox and leave a relevant comment below. For an extra entry, follow along with us on Facebook by liking our page (leave a separate comment when participating in this entry option). A randomly-selected winner will be announced below in one week. Good luck!
UPDATE: congrats to winner Karen D!
This post is sponsored by GoldieBlox via The Motherhood. Opinions, as always are my own.