Our children are growing up in a heavily media-saturated environment. Although a variety of factors influence food choices and eating behaviors, children in the US are often the targets of aggressive forms of food marketing of products that are high in sugar and fat. According to the CDC, childhood obesity has more than doubled in children and tripled in adolescents in the past 30 years. This is of significant concern to me as a mother and former researcher with a Public Health background, and I couldn’t be more excited to share Birds Eye’s initiative to encourage children to make healthier food choices. With Jennette McCurdy (the star of the popular Nickelodeon show Sam & Cat), Birds Eye and Nickelodeon are Re-writing The Dinnertime Rules and sharing positive healthy eating messages in fun and creative ways.
I recently took Lucia and Adrian to a Birds Eye adventure in Manhattan celebrating all thing vegetable. This event was of great interest to me because I have two very different eaters. Adrian LOVES his vegetables, describes peppers as beautiful and gravitates towards the veggie platter at any given party. Lucia eats a handful of healthy veggies (including broccoli, and dark greens), but she’s not engrossed in a veggie love affair like her little brother.
At the Birds Eye Play With Veggies event, the children had the chance to Rewrite the Dinnertime Rules with the assistance of Executive Chef Michael Christiansen and TV star Jennette McCurdy. The venue was filled with veggie stuffed animals, healthy foods and fun stations. Adrian was in his element inhaling three plates of carrots and actually shunned his homemade pizza for another serving of veggies. Lucia was immediately won over by the Luau theme, complete with grass skirts, aloha-print hats and leis. My kids even made a smoothie that included a handful of cauliflower, broccoli and carrots to which Lucia described as “the best smoothie EVER”! Chef Michael Christensen had plenty of high fives to dole out and helpful recipes and tips to share with the adults.
I explained to Lucia that Jennette McCurdy works hard to meet big goals that she sets for herself, and fuels herself with healthy veggies to be the best that she can be. Why would she be partnering with Birds Eye if she didn’t LOVE veggies? Janette’s presence and involvement in the campaign definitely had the effect I was hoping for on Lucia (her pink highlights were also a huge hit!). We’ve since had a lot of fun visiting Nickelodeon’s Play With Your Veggies website (where you can enter to win a trip to NYC to join Jennette at Nickelodeon’s Worldwide Day of Play). I’m incredibly thrilled to see this collaboration promoting such positive media messages to children.
Win It: Birds Eye is generously giving away a $50 American Express Gift Card and Five Free Birds Eye Product Coupons (each coupon is valued at $3.49) to one lucky MB reader.
To Enter: Simply leave a comment below.
An Extra Entry can be earned by sharing this giveaway on Facebook (tag @MarinoBambinos and @Birds Eye, and please include the post link).
An Extra Entry can be earned by sharing this giveaway on Twitter: Enter to #win a $50 AMEX GC and coupons #giveaway from @BirdsEye via @MarinoBambinos: http://bit.ly/1cQiLie #PlayWithVeggies. Or create your own tweet including handles MarinoBambinos, BirdsEye, and post link.
Six entries total and please leave a separate comment for each. This giveaway is open to US only and a winner will be selected via random.org next week. Best of luck and thanks for your readership!
UPDATE: Congratulations Crystal G!
Birds Eye provided me with products and a gift bag at the event. The first image is via Birds Eye. All opinions expressed in this post are my own.