I am a member of the Collective Bias Social Fabric Community. This shop has been compensated as part of a Social Shopper Amplification for Collective Bias and it’s advertiser. #ThisIsStyle #CollectiveBias
I’ve always appreciated fashion. As a little girl, there was incredible excitement in hearing the hum of my mother’s sewing machine, and twirling in a handmade dress for the first time. I’ve found dressing my own children fun and creative, and they enjoy exploring the kid’s fashion opportunities that have presented themselves via blogging.
As a children’s fashion lover and amateur sewer, I jumped at the opportunity to spend a solo day with the creative team behind the searsSTYLE childrenswear collections at their NYC Design Studio. It was eye opening to glimpse into the intricate design process of a team dedicated to bringing the latest fashion collections at affordable prices. I had the chance to explore the roles of several designers and learn about their understanding of the industry and ability to stay on top of current trends. My time at the studio involved peeking into the cohesive meshing of several design elements including construction, fit, graphic design and details. Visually, there was so much to take in, from mood/inspiration boards, color palettes, fabric and graphic designs.
I viewed many collections that my own six-year-old daughter would love, with details including pretty lace and crochet – with bright pops of color underlays. Bold prints, colorful animal designs, sweet florals and fun materials including gold foil accents caught my eye.
I noticed the sweet graphics in the baby/toddler girls swim collections including fun themes like sweets and treats, hearts galore and popsicles. The addition of ruffles and bows make the collections perfect for the little girl.
The boys collections also presented many versatile designs. I was drawn to the bold neon accents, cool graphics, contrast drawstrings, prints and overall rad-factor in the boys swimwear. I especially appreciate how all of the searsSTYLE collections are made to easily mix and match in really fun ways.
I knew that my three-year-old son would dig the current shark trend theme and ventured to Sears in search of particular swimwear pieces for him.
In previous years, I’ve been guilty of having my son’s swimwear clash, and was glad to find two cool Joe Boxer swim trunks to coordinate with a matching rash guard.
Someone was psyched about his new swim duds! Can you tell that he’s quickly becoming my favorite person to photograph? He comes up with these interesting poses all on his own.
Clearly, he’s ready to hit the beach in style and comfort.
I couldn’t help but think about the incredibly talented faces behind each collection while shopping at Sears. And I left with a big bag of stylish, quality clothing at affordable prices. Best of all, I took advantage of the searsSTYLE Shop Your Way Rewards Program and earned savings on my very first visit! For more Kid’s fashion inspiration visit my Shop Your Way Rewards board, the searsSTYLE blog and their Facebook page.